Google Maps rankings for any local business Who is getting your customers on Google Maps?
See where customers find you on Google Maps, and get the exact steps to fix it. For any local business, in almost any country. Pay what it was worth.
- More customers from Google MapsIn the example, 43 of 49 spots go to someone else today.
- Exactly what to fix, step by stepThe first fix takes about 2 hours.
- Pay what it was worth, after it worksExample estimate: +$3,900–$6,900 a month, math shown.
Where the figures come from
From an example report; the business is illustrative. See the full example report, or another example. The estimate rests on First Page Sage (opens in a new tab), Revin (opens in a new tab) and Built on Tenth (opens in a new tab), all linked in your report.
01 What Google sees
You’re in Google’s top 3 from 6 of the 49 spots around your shop.
- Each segment is one Google search for “ac repair” from that spot, your shop in the middle and each ring further out. The number is where you came up.
- Top 3#1–3you get the call
- Further down#4–7they scroll past you
- Off the list#8–20+they never see you
- Your shop
- Northside Cooling Co.4.8★ · 212 reviews
- Riverbend Air Pros4.7★ · 187 reviews
- Hilltop Heating & Cooling4.6★ · 141 reviews
Searched for “ac repair” from 49 spots across Austin, TX. You: 4.6★ · 84 reviews, in an example report.
In Google’s top 3 from 6 of 49 spots
The blocks around your business. Here customers find you.
Further down the list from 9
You’re #4 to #7 there. Close enough that your profile decides it: categories, services, photos. The cheapest spots to win back.
Off the list from 34
You’re #8 or further down, or not in the top 20 at all. More than half the area. A customer there has already chosen someone else.
3 businesses get those customers
The report names them and puts their numbers next to yours: about 187 reviews against your 84.
See the exact ranks
Your Google Maps rank at each point. North is up; your shop is the centre.
| 5 mi W | 3.3 mi W | 1.7 mi W | Shop | 1.7 mi E | 3.3 mi E | 5 mi E | |
|---|---|---|---|---|---|---|---|
| 5 mi N | 14 | 12 | 11 | 13 | 16 | 19 | 20+ |
| 3.3 mi N | 11 | 8 | 7 | 9 | 12 | 15 | 20 |
| 1.7 mi N | 9 | 5 | 3 | 4 | 7 | 12 | 17 |
| Shop | 8 | 4 | 2 | 1 | 3 | 9 | 15 |
| 1.7 mi S | 10 | 6 | 3 | 2 | 5 | 11 | 18 |
| 3.3 mi S | 13 | 9 | 6 | 7 | 10 | 14 | 20 |
| 5 mi S | 17 | 14 | 12 | 13 | 15 | 18 | 20+ |
02 The fix plan
Every problem comes with the steps to fix it.
Four of the 10 fixes in an example report. Open one for the steps and what it is worth.
Move into the top 3 where you’re already close
Google MapsStart here+$2,200–$3,900 a monthabout 2 hours to set upYou’re #4 to #10 at 17 of 49 spots, just outside the top 3 that get most of the calls.
What to do
- In your Google Business Profile (search your business name on Google while signed in, then Edit profile → Business information → Business category), add the categories the top 3 use and you don’t: “HVAC contractor”, “Furnace repair service”.
- Under Services, list every job you do with a one-line description (for example: AC repair, AC installation, furnace repair, heat pump service, duct cleaning).
- Post one update a week with 2–3 photos from real jobs, and name the neighborhood in the text.
1 more step in your report.
Estimated extra gain
+$2,200–$3,900a month in extra repair jobs, if this fix works
Google Ads would charge ≈ $1,790 a month for these visitors.
Time it takesAbout 2 hours to set up, then 15 minutes a week
The aimTop 3 at more of the 17 spots where you’re close today. Re-check your grade after 30 days to see which moved.
How we estimated it
People searching Google, a month ≈ 2,400 Extra visitors to your listing ≈ 53 once you’re in the top 3 across 17% of your area, as 13% of searchers open a top-3 listing Extra calls ≈ 13 25% of the extra visitors call Extra jobs ≈ 6 42% of calls booked Extra income +$2,200–$3,900 a month at $400–$700 a repair For comparison: buying them on Google Ads ≈ $1,790 a month at $33.80 a click Rounded. The exact math, with every assumption and source, is in the report.
Get found where customers can’t see you today
Google Maps+$1,700–$3,000 a monthabout 1 hour per town pageYou’re outside the top 10, where few people look, from about 4 to 6 miles out in most directions, worst to the northeast and southeast.
What to do
- Add a page to your website for each town you serve in those directions: the jobs you’ve done there, photos, and your phone number.
- In WordPress, add each town page under Pages → Add New Page. In the Rank Math panel on the page, click Edit Snippet and put the service and the town in the title, like “AC repair in (town)”.
- Link each town page from a Business Profile post (Add update, then add a Learn more button with the page’s address).
2 more steps in your report.
Estimated extra gain
+$1,700–$3,000a month in extra repair jobs, if this fix works
Google Ads would charge ≈ $1,390 a month for these visitors.
Time it takesAbout 1 hour per town page
The aimStart showing up for customers more than 4 miles from your shop, where competitors get those calls today. This builds over 2 to 3 months as the pages and reviews add up.
How we estimated it
People searching Google, a month ≈ 2,400 Extra visitors to your listing ≈ 41 once you’re in the top 3 across 13% of your area, as 13% of searchers open a top-3 listing Extra calls ≈ 10 25% of the extra visitors call Extra jobs ≈ 4 42% of calls booked Extra income +$1,700–$3,000 a month at $400–$700 a repair For comparison: buying them on Google Ads ≈ $1,390 a month at $33.80 a click Rounded. The exact math, with every assumption and source, is in the report.
Answer the 2-star review from Sep 9, then the rest
Reviewsabout 15 minutes21 of your 30 most recent reviews have no reply. The newest: Sep 9 (2★), Aug 28 (5★), Aug 14 (5★), Jul 30 (4★), Jul 11 (5★).
What to do
- Reply to the 2-star review first: thank them, say what you’ve done about it, and give a direct number to call. Three sentences at most.
- Then work through the rest, newest first.
- From now on, reply within 48 hours. Turn on review notifications in the Google Business Profile app.
Time it takesAbout 15 minutes
The aimReply rate from 30% to 100% of your recent reviews. People reading them see an owner who answers.
Let customers book online, even after hours
Websiteabout 1 hourWe found no way to book or request a visit online on your site.
What to do
- Add a “Book online” button at the top of your homepage, visible on phones without scrolling.
- Use the booking tool you already have (Housecall Pro, Jobber, ServiceTitan) or a simple request form that texts you.
- Add the same booking link to your Business Profile (Edit profile → Bookings).
Time it takesAbout 1 hour
The aimPeople who search at night or on weekends can book you instead of calling the next company in the morning.
6 more fixes come with the full report, across reviews, your website and AI search. Nothing is locked.
Get the same for your business.
Your map, the businesses beating you by name, and your steps, by email in a few minutes.
03 What we check
Six things decide who gets the customer.
Live data from Google, public reviews, your website and AI search, collected the moment you ask.
The six checks
Where you rank on the map
Your Google Maps position at every point of your service area, not just from your front door.
49 grid points · 5 mi
Who is beating you, and why
Their review count, rating, categories and photos next to yours, plus what their customers complain about.
Top 3 competitors
Your reviews
How many reviews went unanswered, how fast new ones come in, and how that compares with the leaders.
Reply rate · review pace
Whether AI search recommends you
We ask an AI search engine what buyers ask, like “best dentist near me”, and record whether it names you and which sites it cites.
10 buyer questions
Your website
Speed on a phone, click-to-call, online booking, accessibility errors and the markup Google reads.
Load time · accessibility errors
What the map fixes are worth
Searches × the share of your area the fixes could move into the top 3 × click rate, then what those visitors are worth, with the math shown.
$ per month, estimated
04 How it works
Your business name in. A report card in your inbox.
Everything happens on this site and by email. No calls, no demo.
Enter your business
Name and city is enough. We find your Google listing, website and competitors ourselves.
Read your report card
Your grade, your map, and the steps for each problem, with what the map fixes are worth.
Fix it, or let us keep at it
Do the steps yourself and pay what they were worth, or choose a plan and get a new map every week.
Step one takes ten seconds.
Your business name and city, right here. The report comes by email, with no card and no calls.
05 Pricing
You decide what the report was worth, after it works.
The report card and the exact fix plan are yours to use, with nothing locked. If the steps bring you more customers, pay what they were worth. If you’d rather have us keep at it every week, there are three plans.
Report card + exact fix plan
Pay what it was worthafter you’ve used it. Nothing to pay up front, no card needed.
Your report arrives by email within a few minutes.
Then, if you’d like us to keep at it
Offered in every country we make reports for. Every plan is month to month, in US dollars, and starts from your report.
Care
RecommendedFrom your email$29.99a month
Your Google listing looked after, every week.
Everything in Watch, plus:
- A reply written for every new review
- A Google post written every week
- Your profile fixes, written out for you
We write it, you tap post: each reply, post and fix comes by email, ready to paste. We never sign in to your listing.
Pay if it works: nothing is charged for 30 days, and only if your map has moved up.
Start with my reportYou pick Care on your report, once you’ve read it.
Watch
From your email$9.99a month
Know every week where you rank, who passed you, and what to fix next.
- Your 49-spot rank map, fresh every week
- An alert when a rival passes you
- A re-check every month, with your next 3 steps
Growth
From your email$99.99a month
Founding price, kept for life
Your own booking page, so a search can turn into a customer’s request at any hour.
Everything in Care, plus:
- A booking page that’s yours, where customers send a request and you get the details by email right away
- A 24/7 automated assistant on it that answers from your own facts and takes job details
- Pages for up to 3 nearby towns where you rank low
- A monthly report of your page’s requests and visits. Google doesn’t share calls from your listing, so we never guess them
No sales calls and no contract: every plan runs by email, month to month, and you cancel from any plan email.
Coming soon: we do more of it for you
Not in any plan yet. We’re building these with our first customers, so reply to any plan email and tell us which you want first.
- SoonYour AI assistant on WhatsAppAnswers customers 24/7 on your own number: takes bookings and questions, asks for reviews after a job, and sends you a daily summary.
- SoonMissed-call text-backMiss a call and our AI assistant texts the caller back, takes the job details and sends them to you.
- SoonRecommended by AIWe write the FAQ, listing texts and page data that get ChatGPT and other AI assistants to name you, then check it monthly.
- SoonReview requests sent for youForward an invoice or add a customer, and we send the review ask and one reminder at the right time.
- SoonReplies and posts published for youWith your OK through Google’s own sign-in, we post the weekly update and the review replies ourselves.
- SoonDirectory listings done for youWe file the listings your report found missing, such as Apple Maps, Bing and the main sites in your country.
- SoonLead follow-upEvery booking request gets a reply in minutes, and a friendly nudge if the customer goes quiet.
- SoonWebsite fixes done for youThe fixes your report lists for your website, made for you on WordPress or as ready-to-paste code.
06 Questions
Questions about your Google Maps ranking
Why isn’t my business showing up on Google Maps?
Usually it is showing, just not where customers search from. Google ranks you differently on every street, based on distance, your primary category, your reviews and your profile details. The report shows your rank across your whole service area and which of those factors hold you back.
What is a 49-point rank grid?
We search Google Maps for your main service, like “dentist” or “plumber”, from 49 points in a 7 by 7 grid within 5 miles (8 km) of your business, and record your position at each point. It shows where customers see you and where they see your competitors instead. This kind of map is also called a geo-grid or local rank grid report.
How do you estimate what a fix is worth?
For map fixes, we take the monthly local searches for your main service, times the share of your service area we assume the fixes move into the top 3 (half of the spots where you’re #4 to #10 and a quarter of the spots beyond #10, never more than half your area), times the 13% of searchers who click a top-3 listing. For most businesses, the estimate is what Google Ads would charge for the same clicks at your local price per click: visitors worth about that much, without paying per click. For trades where we have sourced figures, like HVAC, we go further: 25% of those new clicks call, 42% of calls are booked (the industry average) and a typical repair is $400–$700, which gives the extra repair revenue. It’s an estimate, not a promise, and the report shows every number, assumption and source. Fixes like review replies show their benefit without a dollar figure.
What kinds of business is it for?
Any local business that customers find on Google Maps: shops, trades, clinics, salons, restaurants and services. If you have a Google listing and serve people nearby, the report works for you.
Which countries do you support?
Almost every country is covered. Choose yours on the form and we search Google Maps there, in the language your customers use. Money is shown in your currency where the European Central Bank publishes a rate for it, and in US dollars where it doesn’t. Reports are written in English. The plans (Watch, Care and Growth) are offered in every country we make reports for, in US dollars. We can’t make reports for businesses in Russia, Belarus, Iran, North Korea, Syria or Cuba.
Do I have to talk to anyone?
No. There are no sales calls and no demos. Everything runs on this site and by email. Questions go to support@compassgrade.com and are answered by email.
Where does the data come from?
Live Google Maps and search results, public reviews, your website, AI search results, and local search volume and ad prices, all collected when you request the report.
Do I have to pay for the report?
No. The report card and the exact fix plan are yours to use, with nothing locked, no card and no trial. If the steps bring you more customers, pay whatever you think they were worth; if they don’t, you owe nothing. Paying doesn’t unlock anything. Changed your mind within 14 days? We refund it.
What do the plans cost?
The plans are for having us keep at it every week, and you choose one from your report. Watch, $9.99 a month: a fresh 49-spot rank map every week, an alert when a rival passes you, and a monthly re-check with your next 3 steps. Care, $29.99 a month: everything in Watch, plus a reply written for every new review, a weekly Google post and your profile fixes written out, all ready to paste; it is pay if it works, with nothing charged for 30 days and only if your map has moved up. Growth, $99.99 a month at a founding price kept for life: everything in Care, plus a booking page that’s yours, where customers send a request and you get the details by email right away, a 24/7 automated assistant on it, pages for up to 3 nearby towns, and a monthly report of the requests and visits the page brought in (Google doesn’t share calls from your listing, so it never guesses them), with a 60-day full refund. Every plan is month to month in US dollars, with no contract.
Do you need my Google login?
No. You make the changes in the fix plan yourself, and the Care plan writes your review replies, weekly posts and profile fixes for you to paste into your Business Profile: we write it, you tap post. We never need your login or manager access. Growth’s booking page lives on our site: you add its link to your listing yourself.
How is this different from a local SEO agency?
You get your map and a fix plan with the exact steps before you pay anything, and then you pay only what you think it was worth. The plans’ prices are on this page and there is no contract. You can check every result yourself on Google.
Who is behind CompassGrade?
Software, not a sales team. CompassGrade is an automated service from Amsterdam, the Netherlands: it runs the checks, builds the report, writes the emails and reads every reply. Nothing is sold on a call, and every plan is month to month: Care is charged only if your map has moved up, and Growth comes with a full refund for 60 days. Write to support@compassgrade.com.
The point of all this
Light up your own map.
Your 49 spots, the companies beating you, by name, and the steps to take this week, in a few minutes. Pay what it was worth afterwards.
Works for any local business in almost every country: searched in your language, with the report in English. No card needed. No calls. Your report comes by email.